Our brand identity takes shape from our Indian and Indonesian roots. Baju is a word close to our hearts, like its meaning in Hindi, and in Indonesian, it represents clothes. 

Our product creation process is a multi-faceted journey that involves our the local community from where we source our textiles in India. From sourcing and development to dyeing, hand printing, finishing, quality control, packaging, and shipping, every step is carefully examined to minimise waste and reduce our carbon footprint. Our design team is trained to incorporate fabrics usage backwards into tassels / trims for the garments to minimise wastage. 

By involving the local community and being mindful of our production process, we strive to create beautiful and sustainable products that have a positive impact on both people and the environment.

We believe in creating designs that live in the flow state of life, and are suitable, comfortable and flattering to all. 

Baju is a journey that has adapted inspiration from the environment it’s been nurtured in, yielding a sense of belonging to every pair of hands that sift through it.