Our brand identity takes shape from our Indian and Indonesian roots.

The Name

Baju — a word that means “clothes” in Bahasa Indonesia but is more than our name. It’s our journey.

People of Baju began in the heart of Delhi, India, and has now found a new home in Jakarta, Indonesia. Our name carries both cultures within it, just as our designs do — a celebration of two heritages, two histories of craft, brought together in one indigenous label.

Where It Began

We were born in the summer of 2019, in a my  kitchen that doubled as our first dye lab. There was no grand plan — just curiosity, and an experiment with nature’s own colors. Beetroot and pomegranate extracts. The leftover petals of roses, marigolds, and bougainvillea. From that humble setup came our very first signature shade — a soft, pale pink that still runs through our identity today.

That first batch of fabric gave us more than a product. It gave us a vision, and a road ahead — one carved by passion, and shaped by grace.

A New Chapter, A New Home

In 2020, that road led to Jakarta. Moving from India to Indonesia wasn’t just a change of address — it was the beginning of a new identity, built between two countries, two languages, and two ways of life. Indonesia welcomed us with its own extraordinary art, culture, and heritage, and Baju found a second home to grow in.

Today, our roots run through both soils. We draw on local craftsmanship and native fabrics from each country, working alongside the artisans who keep traditional techniques alive — weaving together the best of Indian and Indonesian heritage into every piece we make.

What We Believe

Our designs live in the flow of everyday life — easy, comfortable, and flattering on every body. We believe clothing should move with you, not against you.

Every garment is made from consciously sourced, chemical-free fabric. No harsh dyes, no shortcuts — just clothes that are gentle on you and on the earth. Loved and cared for, they’ll love you back for years, not seasons.

Baju has grown into a journey shaped by every place and every pair of hands it has passed through — a sense of belonging stitched into every thread.

Two countries. One thread. People of Baju.